Unilever College Tailgate Tour

Unilever wanted to promote a use less plastic and recycling message. College tailgates are notorious for waste and trash. The challenge was to create a space that connects the college audience to the use less plastic message in an interesting way.

We designed a scaleable footprint with a trailer and exterior activities to engage the crowd and spread our message. The interior of the trailer functioned like an interactive museum, whereas the exterior was more of an entertainment platform and photo op. Tailgaters were lured into our space via fun recycling themed games.

TRAILER

TRAILER INTERIOR

QUIZ

PHOTO OP

PLASTICS BOWL GAME AREA