Under Armour + Joel Embiid Court Dedication

The challenge was to embed Joel Embiid into the Philly community through an organic activation that didn’t feel like a marketing campaign.

We redesigned the Boys & Girls Club of Philadelphia to give the kids in the neighborhood a new updated court to play on. Then we designed and developed the community event to reveal the new court and connect the people with their hometown favorite, Joel Embiid.

COURT REDESIGN

THE EVENT